We Know Your Audience
Partner in Publishing (PIP) provides an end-to-end integrated marketing solution for publishers and ed tech companies across the US and Canada within K-12 and higher education.
Our marketing team hails from all areas of the industry, deepening their understanding of your audience and how to expand your reach to them with both traditional and digital methods. Spanning over 20 years of marketing and teaching experience to advanced degrees in education and learning technologies, our expertise, innovation, and network become your lens into a continuously evolving market space.
types of videos
Tutorial/ Promotional
Our team of creative experts can help you tell your branding story with promotional videos that will catch the eye of potential customers.
Let us teach your customers the ins and outs of using your product through a series of comprehensive tutorial videos.
our process
All services in one place
Project Initiation
30-60 Minute Meeting to understand your business, your goals, and to organize the initial details of the project.
Exploration & Strategize
Research and explore templates, stock, audio, hash out script, identify potential audiences, and storyboard.
Video Plan
We take our creative brief and create a logistical game plan to implement it. We map out the necessary equipment, shooting days, editing days, and put down a schedule, and get moving.
Production
Lights, camera, action; this is the fun part. This is where we work with client to shoot film (if necessary) and edit footage to create an initial draft.
Refinement
We present our work and work back and forth until it's perfect.
Post Production
Final video file created. All video files archived on external HD.
Distribution
We get you the final files and help you get them up unto all the channels we choose. We then sit down with you and help you game plan on how to get the most out of your investment.
Wow your audience
The goal of any video project is to come away with a product that undoubtedly adds value and makes a difference towards achieving your business goals.