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Business Development

PIP’s business development approach can help you be more targeted, efficient and effective in your sales efforts — from new customer acquisition to client management and retention.

We will work with you to zero in on your target audiences, identify your best opportunities and then initiate a plan that’s flexible to your needs — meaning we can assume the entire sales function for you, or supplement your current sales capability, depending on the individual needs of each project. 

 

Digital Marketing

Search marketing. Pay-Per-Click. Social media and content marketing. Website development. These are just a few of the tools of the digital marketing trade that we use to help our clients generate and nurture leads, drive attraction and engagement with their brands and compete for the business results they need. 

Talent Management

Looking to attract and engage a different kind of audience to your company? Finding and securing top talent and high-performing employees is a major challenge for businesses these days, but PIP can help make your recruitment efforts more rewarding.

Because of our deep connections throughout the education industry and our experience with screening for the exact kind of people you’re looking for, Partner in Publishing will help source top-tier candidates to help you make the right hire.

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Video Production

The world, and every prospect and customer in it, has hard-wired preferences for video experiences on their journey toward a buying decision.
 

So, it’s practically essential to have a marketing partner like PIP which has complete in-house creative and production capability. Not only can we help you create and tell your story, we can maximize the benefit you draw from it because we know exactly how if fits into your overall marketing plan. 

 

Creative Services

Whether it’s an entire branding campaign or a simple social media post, the success of every single marketing endeavor comes down to creativity and craft — the power of the message and how well it’s executed. At PIP, we staff a team of award-winning writers, designers, digital developers and video production experts who live and breathe the creative process and are always looking for opportunities to push the creative bar higher. 

Market Research

All product development and marketing starts with research.

At PIP, we focus on understanding how people use technology and what trends and behaviors drive purchase decisions.

We learn about consumers’ motivations through observation techniques, task analysis, and other feedback methodologies. And we employ both quantitative and qualitative data (arrived at through user interviews, usability testing, surveys, and focus groups) to inform our product design recommendations.

Onboarding/
Customer Success

From online banking to music streaming to education technology, the key to customer engagement and adoption is delivering a frictionless user experience from the very start. 

At PIP we work with you to train the customers who use your technology on several leading platforms that serve to build those users’ confidence, cut down on service calls, and retain them as customers. 

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Turn leads into customers with less effort today