CLIENT:
COMPANY OVERVIEW:
Language Testing International (LTI), a Samsung company, administers tests in more than 120 languages in over 60 countries that are used to evaluate an individual’s language proficiency and ultimately provide a valid and defensible language credential. LTI is widely recognized as the industry leader among key audiences in academic (K-12 and higher-ed), commercial and government sectors.
THE CHALLENGE:
Generate a greater volume of high-quality leads among schools, commercial accounts and individuals who can benefit from either offering or taking an LTI administered test.
THE SOLUTION:
Create and execute a focused digital display ad campaign paired with a Google Ads search and retargeting campaign designed to drive high
click-thru conversions to the LTI website.
APPROACH:
- Develop an integrated marketing plan for all markets
- Develop a customer journey for personas in each market segment
- Execute on content marketing
- Deploy email marketing campaigns
- Develop and execute digital & social marketing campaigns
THE KEY TO MEETING MARKET NEED:
PIP is a full-service marketing partner to LTI, developing and executing:
- Marketing Strategy
- Content Marketing
- Digital Marketing
- Social Media Marketing
- Event Planning and
- Conference
- Videos
- Sales Support
- Customer Experience Training/Onboarding
TARGET AUDIENCES
The campaign objective was to promote to educators, businesses and individuals to certify proficiency for employment opportunities and increased wage potential.
$
0
K
NEW REVENUE
0
K
NEW WEB TRAFFIC
0
LEADS GENERATED
+
0
%
YEAR ON YEAR SALES
THE RESULTS:
While ongoing, the campaign has exceeded expectations to date, and by total metrics, continues to produce positive ROI — more than paying for itself.
| Impressions | 1.8M |
| CTR (Click-thru rate) | 0.26% |
| Total Spend | $10,555.41 |
| Conversions | 1,262 |
| CPA (Cost/acquisition) | $8.36 |
| Attributed Revenue | $23,000 |
| Impressions | 12M+ |
| CTR (Click-thru rate) | .77% |
| Total Spend | $950/month |
| Conversions | 11/month |
| CPA (Cost/acquisition) | $85.12 |
| Attributed Revenue | $1500/month |
CUSTOMER FEEDBACK:
PIP is truly like taking your
in-house sales and marketing team and multiplying it by 10. Both in terms of the wonderful resources you have access to, but also the scalability of being able to launch new programs and market them to elevate our sales team.
Tiziana Aime
VP Sales & Marketing